Crystallizing Public Opinion has ratings and 22 reviews. Gerry said: Simply a fascinating read – not only educational but reflective of an America ne. I find that there have been minimal societal and cultural changes, since when Edward Bernays published Crystallizing Public Opinion. Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in , it is a groundbreaking and, as history has .

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Consequently he who molds public senti- ment goes deeper than he who accepts or makes decisions.

Recommended by a friend. To-day, on the other hand, jewelers find it a profitable in- vestment to bring before the people the fact that table silver is an essential in modern life, and that without watches “the business and industries of the nations would be a publix chaos. It’s the smart people, of which there are very few, who have the responsibility of keeping things running and molding peoples’ minds to go along with the program. This should be required reading in high-school.

In reality, “the only difference between ‘propaganda’ and ‘education,’ really, is in the point of view. As the methods of psychological influence are many and various, Bernays proposes to focus on fundamentals.

Crystallizing Public Opinion

Carlisle MacDonald of U. I found it refreshing to read a book on the edawrd relations discipline without encountering the usual current day business-speak and references to social media, though the striking relevance of the subject matter to the web, email, corporate intranets, hour television news networks, and satellite broadcasting is clear.

As we see it, a frystallizing who is really counsel or director of public relations has one of the opinionn important jobs on the roster of any concern; but a man who merely represents the old idea of getting something for nothing- from publishers is about passL A nationally famous New York hotel found that its business was falling off at an alarming 1 Cardozo, “The Nature of the Judicial Process” page 9.


Others use the term to mean the dissemination of material to communications media.

Success enables the winning crowd to ‘crow’ over the losers. Some regard professional public relations as the overall personality and policy of an organization.

Attempts were made in the regime. Propaganda, in its worst sense, continued to be equated by the public with publicity and public re- lations. State coinage, said to have originated in Lydia in the seventh century B. To see what your friends thought of this book, please sign up. One of the publicity highspots of edwad early 2o’s was the Democratic Senator George Norris’s lead- ership in bringing about the adoption of a law for public disclosure of income tax payments and refunds ina practice which was abandoned after the year, as a result of the opposition of more powerful Republican forces.

Crystallizing Public Opinion is a book written by Edward Bernays and published in They merely conceded that the public was no longer to be ignored. What Constitutes Public Opinion? Exploitation went on without inter- ference by Government. These principles I have on the one hand substantiated by the find- ings of psychologists, sociologists, and newspaper- men — Ray Stannard Baker, W.

Published October 15th by Kessinger Publishing first published Among those mentioned I recognized were his physician-endorsed campaign to make bacon a healthy breakfast food staple and his work to promote acceptance of the controversial play Damaged Goods about venereal disease. Bernqys struggle against aristocracy, edwarv, and mystical cults was aided by the use of the Greek weapons of publicity and persuasion. There is a story that cer- tain missionaries give money to heathen at the time of conversion and that the heathen, having got their money, bathe away their conversion in sacred streams.


Popular misunderstanding of the work of the public relations counsel is easily comprehensible because of the short period of his develop- ment. Intense attention was given to wooing the public and bringing about adjustment between people and causes. What does it mean? The public relations counsel who was consulted and asked to remedy the situation, made an extensive analysis.

Full text of “Bernays, Edward L. Crystalizing Public Opinion ( ) (no OCR)”

Educated people can display this mentality just as the ignorant can. Cases as diverse as the following are the daily work of the public relations counsel. It accelerated public understanding of public relations. This period also was marked by the increase in number and importance of public relations depart- ments in large corporations, headed by pubpic men as Paul Garrett of General Motors, Arthur Page of A.

A number of companies set up their own public relations de- partments. Leadership in every category exerted itself to influence people and win friends for the particular activity the leader was interested in.

Mencken called it a “pioneer book” at the time but later disparaged it.